what is international marketing? this week i learn about this syllbus and it not very difficult if we know what it defination is it. so i will desribe you a little bit what the meaning is.
defination:
international marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. for the purpose of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable.
or
" At its simplest level, international marketing involes the firm in making one or marketing mix decisions across national boundaries. at its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the global
doole and lowe (2001)
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